对那些缺乏宗教信仰的人来说,产品上印着的品牌Logo,就像一个宗教符号一样,成为他们的身份、喜好、社会地位、自我判断的一个标记,通过对特定品牌的选择,消费者可以勾画出一个关于自我的形象。因此,成功的品牌,往往是那些被消费者奉为信仰的品牌。 For those who lack religious beliefs, the brand Logo printed on the product, like a religious symbol, becomes a hallmark of their identity, preferences, social status and self-judgment. By choosing a particular brand, consumers It is possible to delineate an image of self. Therefore, successful brands are often those brands that consumers believe in.