自古以来,群众文化现象就存在于社会文化中,并且是目前社会文化建设中至关重要的组成部分。同时,群众文化富有显著的社会价值,一方面能够在社会群体中体现出沟通交流的作用;另一方面能够体现出群体文化中的认同功能。在社会文化建设的过程中,群众文化能在很大程度上推动文化产业市场的开发,保存民间非物质文化遗产。 Since ancient times, the phenomenon of mass culture exists in social culture and is an essential part of the current social and cultural construction. At the same time, the mass culture possesses significant social value. On the one hand, the mass culture can demonstrate the function of communication and exchange among the social groups; on the other hand, it can reflect the identity function in the group culture. In the process of social and cultural construction, the mass culture can largely promote the development of the cultural industry market and preserve the intangible cultural heritage of the people.