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随着移动互联网、云计算的飞速发展和移动智能终端的普及,全世界的数据总量增长速度日益加快,社会已然迈进大数据时代,“大数据”和“媒体融合”成为当前时代两个热门词汇,在IT行业内部更是备受关注,大数据的发展对当下媒体融合提供了新机遇,同时也带来挑战。本文通过分析大数据平台建设的必要性,探讨大数据平台建设在媒体融合下的应用和发展,并做出可行性前景预测。
With the rapid development of mobile Internet, cloud computing and the popularization of mobile intelligent terminals, the total amount of data in the world is increasing rapidly. The society has already entered the era of big data, and “big data” and “media convergence” have become the current The two hot words in the era are more concerned within the IT industry. The development of big data has provided new opportunities for media integration at the moment, as well as challenges. By analyzing the necessity of the construction of big data platform, this paper discusses the application and development of big data platform construction under the media integration and makes a forecast of its feasibility.