宁夏银川万福商贸公司李大鹏经理来信说:最近我公司的销售额出现了大幅的下滑,眼瞅着渐有起色的市场就这样夭折了,我真是不甘心。通过分析原因,我发现,一个新上市的竞争品牌我的影响较大,不仅仅是它的促销力度大,更重要的是它在酒店安排的促销员个顶个地厉害,两军对垒之际常是我方落败,真是让人既气恨又眼馋。我决定不惜代价花费重金去“挖墙角”,但是却没有奏效,万万没有想到他们的促销员会如此忠诚一。这下我发愁了。促销员是一线的尖兵,他们的优劣直接关系到品牌的销量。对于这方面的工作,我始终十分重视,经常不断地组织培训讲课,为什么在实战中依然不如人家的有效呢?促销员培训究竟该如何做呢?如何让促销员更有促销力呢? A letter from Li Dapeng, manager of Ningxia Yinchuan Wanfu Trade Co., Ltd., said: Recently, the company’s sales have experienced a sharp decline, and the market, which has gradually improved, has died. I really cannot be reconciled. After analyzing the reasons, I found out that a newly-listed competitive brand has a greater influence on me. It is not only because of its large promotional efforts, but more importantly, that the promoters it arranges at the hotel are so powerful that the two armies confront each other. Often we lose, it really makes people hate and giddy. I decided to spend a lot of money at the cost of “cutting corners,” but it didn’t work. I never imagined that their promoters would be so loyal. This time I started worrying. Promoters are front-line front-line men. Their strengths and weaknesses are directly related to the sales of the brand. For this work, I have always attached great importance to it. I constantly organize training lectures. Why is it still not as effective as other people in actual combat? What exactly should a promoter training do? How to make promoters more promotional?