近年来,大学生就业难问题日益突出,电视招聘节目在这种背景下作为一种新事物应运而生,受到了大学生群体的广泛关注。针对电视招聘节目,大学生应能将其和传统招聘形式进行理性分析对比,从而把握电视招聘节目对大学生就业观的有利影响,使其更好为面临就业问题的大学生服务。 In recent years, the employment problem of college graduates has become increasingly prominent. Television recruitment programs emerged as a new kind of thing in this context and received wide attention from college students. For television programs, college students should be able to rationally compare them with the traditional forms of recruitment, so as to grasp the beneficial effects of TV programs on college students’ employment and make them better service to college students facing employment problems.