也许中国大米的现状最能说明品牌对于中国的重要性。中国是世界头号大米生产国,1998年中国大米总生产量约为1.351亿吨。而中国人口众多,又是世界上大米消费国,年消费大米约1.17亿吨。由此看来,中国大米市场应该不存在疲软萎缩问题。但是,中国大米市场恰恰是持续低迷不振出现了到处 Perhaps the status quo of Chinese rice best illustrates the importance of brands for China. China is the world’s number one rice producer. In 1998, China’s total rice production was approximately 135.1 million tons. China, with its large population, is also the world’s rice consuming country and consumes about 117 million tons of rice annually. From this point of view, there should be no weakness in the Chinese rice market. However, the Chinese rice market is precisely where the continued sluggishness has appeared everywhere.