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炎热的夏天,眩目的矫阳,挥汗如雨的行路人……突然,从天而降泛着冷气的某种饮料,带给人们如获甘霖的幸福。饮料市场,这个随天气的变化而阴晴转合的领域,在夏季以其独特的身姿纷纷展现在大家面前。前面提到的场景便是饮料广告中比较“平民化”的一种出场方式,厂家和广告商莫不抓住这炙手可热的时机大力推举自己的新老产品,希望其受到消费者的青睐。然而,饮料市场上“品牌”对于消费者来说究竟是举足轻重,还是无关紧要呢?最近,勺海市场调查公司在京沪两地做了一次关于食品消费习惯的调查,让我们对饮料市场上的品牌问题有了一定的了解。(本次调查的饮料主要是碳酸饮料,即人们常
In the hot summer days, dazzling and rejuvenating, sweating passers-by... Suddenly, a certain kind of beverage that cools down from the sky brings people the happiness of being showered. The beverage market, an area that has changed over time due to changes in the weather, has been presented to everyone in summer with its unique appearance. The previously mentioned scenario is a comparison of “popularization” in beverage advertisements. Manufacturers and advertisers do not seize this hot opportunity to promote their new and old products, hoping that they will be favored by consumers. However, the “brand” in the beverage market is of utmost importance to the consumers. Is it irrelevant? Recently, Chaihai Market Research Company has conducted a survey on food consumption habits in Beijing and Shanghai, allowing us to have a drink. There is a certain understanding of the brand issues in the market. (This survey’s drinks are mainly carbonated drinks,