让人瞩目的“吞世代” 吞世代(Tweens)一词,最早来源于品牌大师马丁·林斯壮(Martin lindstrom)编著的一本叫做《人小钱大吞世代》(《BRAND child》)一书。这个词由teens和ween组成,前者指青少年,后者的原意为weenbopper,形容穿着时髦,迷恋音乐的小孩。 吞世代生于九十年代前后,穿着时髦,热衷上网沟通、发手机短信,说着全新的语言;爱吃快餐,喜欢名牌,喜爱流行音乐;有自己的主张,有着超强的消费力…… The eye-catching “Twilight” Tweens first came from a book called “BRAND child” by Martin Lindstrom, . The word consists of teens and ween, the former refers to teens, the latter the original meaning weenbopper, described as wearing a trendy, infatuated music children. Engaged in the generation before the nineties, wearing fashionable, keen on the Internet communication, send text messages, speak a new language; love to eat fast food, like brand names, favorite pop music; have their own ideas, with super consumption power ...