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文章通过文献资料、社会调查、访谈分析等方法,了解黄冈市体育用品行业的发展现状和发展趋势,针对市场行业内现存的问题,制定出合理的营销策略和竞争分析,并对黄冈市体育用品行业的发展前景进行预测,为处理好黄冈市体育用品行业内存在的问题提供了有效的解决方法,同时也为推动黄冈市体育用品行业的发展在为企业服务、推动联合、发展体育用品市场、培养新产品、促进流通、扶植推广名牌等方面做出了良好的示范,为今后黄冈市体育用品行业的发展提供了理论依据。
Through literature, social investigation and interview analysis, this article has learned the development status and development trend of the sporting goods industry in Huanggang City. Based on the existing problems in the market industry, this article worked out a reasonable marketing strategy and competition analysis. Industry prospects for the development of Huanggang City, to deal with the existing problems in the sporting goods industry provides an effective solution to the problem, but also to promote the development of sporting goods industry in Huanggang City for enterprises, promote the joint development of sporting goods market, Train new products, promote circulation, foster promotion of brand names and made a good demonstration of the future for the development of sporting goods industry in Huanggang provide a theoretical basis.