在刚刚过去的2011年,中国动漫、电影、网络游戏等文化娱乐产业在全球金融形势举步维艰的大背景下逆势而上,成为“经济寒冬”中的一股热流。具备得天独厚文化底蕴的山东省,紧紧抓住机遇,电影院线改革的推行,出版、报业、广电集团的建立,文化事业单位的改制试点等,一系列新举措成为激活文化产业的“催化剂”。山东驶入了振兴文化产业的快车道。 In the past 2011, China’s animation, movie, online games and other cultural and entertainment industries turned against the background of the difficult global financial situation and became a heat flow in the “economic winter”. With a unique cultural heritage in Shandong Province, Shandong Province seized the opportunity to promote the cinema reform, publishing, newspaper industry, the establishment of radio and television groups, the reform of cultural institutions pilot, a series of new initiatives to activate the cultural industry ". Shandong into the revitalization of the cultural industry’s fast lane.