电视新闻策划在我国已经出现很久,但是其在新闻领域开始应用的时间却不长。新闻策划从广义上来说是对新闻传媒进行形象策划,主要包括对发展战略,传媒营销,具体管理,广告设置和媒体风格及新闻定位几方面的策划。从小的方面来说就是为了完成某一项新闻报道,新闻工作者在一定时间内以实现最终传播效果为目的分析,构思,经过分析调整确定的报道方案。本文旨在探究现在电视新闻策划过程中存在的不足,以此研究其完善要点确定今后的发展方向。 Television news planning has been around for a long time in our country, but its application in the field of news is not long. In the broad sense, news planning is the image planning of the news media, which mainly includes planning of several aspects such as development strategy, media marketing, specific management, advertisement setup and media style and news positioning. From an early age, it is to complete a certain news report. Journalists analyze, conceive, and analyze certain reports after a certain period of time in order to achieve the ultimate dissemination effect. The purpose of this paper is to explore the shortcomings in the planning of television news now, so as to study its perfect points and determine the future development direction.