近年随着网购的兴起,众多国外口香糖品牌和产品都通过跨境电商进入中国近日,玛氏箭牌旗下口香糖品牌益达宣布启动品牌重塑,重振产品品类。“接下来我们会推出新的口香糖系列产品,并在2019年之前让我们的销售重新增长,成为增长的领导者。”益达品牌市场营销总监Julie Oneil在接受记者采访时表示。数据显示,目前中国口香糖市场规模已接近130亿元,成为全球第二大口香糖市场,但在糖果市场不景气及实体零售客流减少的影响 In recent years, with the rise of online shopping, many foreign chewing gum brands and products have entered China through cross-border e-commerce. Recently, Mars Wrigley’s chewing gum brand Yi Ta announced the launch of brand rebranding and revival of product categories. “Next, we will launch a new series of chewing gum products, and let our sales grow again and become a leader in growth by 2019. ” Julie Oneil, director of eta brand marketing, said in an interview. Data show that the current market size of China’s chewing gum has nearly 13 billion yuan, becoming the world’s second largest chewing gum market, but the downturn in the candy market and the impact of reduced physical retail passenger traffic