当中产阶级成为消费主力,Gucci颇具争议地把主流行业管理方式融入这家拥有87年历史的奢侈品公司,其财务上的成功是否标志着新游戏规则的诞生?五年前的一天,罗伯特·波雷特(Robert Polet)接到了猎头公司的电话:“Gucci想聘用你,你觉得如何?”当时的他已经在联合利华工作了二十六年,正掌管着这家 When the middle class became the main force of consumption, Gucci controversially incorporated mainstream industry management methods into this 87-year-old luxury goods company. Did its financial success signal the birth of the new game rules? One day five years ago, Robert Robert Polet received a call from a headhunting company: “Gucci wants to hire you. How do you think?” At the time, he had been at Unilever for 26 years and was in charge of this.