观众的信息接受开始越来越碎片化,接触信息的场所和情境也更加的不受限制。随着科技发展,多屏时代的出现是必然的结果。不同屏幕的特性相互的补充,正分分秒秒地占据观众的每一个场合。这对于广告主来说,正是更具想象力的营销机会,真正能够打出一套行云流水的营销组合拳,而且拳拳到肉,步步紧逼,让观众躲无可躲。这两年,一些传统广告公司的“老”朋友在一起,老是会聊到当年,“你看,当年我做的那个案例,客户花了2千万,投了个黄金时段,3个月,就火了,全国上下谁不知道我卖的那个产品!”“你那个算什么,我做的那个项目才厉害,买了一个央视招 The acceptance of the audience’s information is getting more and more fragmented, and the places and situations where the information is accessed are also more unrestricted. With the development of science and technology, the emergence of multi-screen era is an inevitable result. Different screen features complement each other, is occupying the audience every second every occasion. This is for advertisers, it is more imaginative marketing opportunities, can really play a marketing mix of boxing, and boxing to the meat, pressing harder and harder, so that the audience hiding hideout. In the past two years, some traditional advertising company ”old “ friends together, always talk about the year, ”Look, when I did that case, the client spent 20 million, voted prime time, 3 Month, the fire, the country who do not know who I sell that product! “” What did you count, I made that project was awesome, bought a CCTV trick