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最近,P&G决心要把手上的品牌缩减,然后集中投资在真正重要的品牌上。我不会认为这就一定是谁谁谁的问题,充其量是P&G逻辑被重新挑战,而且这种事情在很多国际品牌身上都可以看到。如果问P&G的问题,也可能是问,国际品牌这些年的问题是什么?“了解消费者”和“引领消费者”“了解消费者”一直是国际品牌的强项。如果国内品牌准备一个产品上市期平均是6个月,在P&G这样的公司则可能是18个月。和P&G客户做一个商品,四年前就开始做一堆调
Recently, P & G is determined to reduce the number of its hands and concentrate on investing in truly important brands. I would not think that this must be the problem of who and who, at best, the logic of P & G has been re-challenged, and this is something that many international brands can see. If you ask P & G questions, may also be asked, what are the problems of international brands in these years? “Understanding consumers ” and “Leading consumers ” “Understanding consumers ” has always been a strong international brand. If domestic brands prepare a product for an average of 6 months on the market, companies like P & G may be 18 months old. And P & G customers to do a commodity, four years ago began to do a bunch of tune