公共关系是智力服务行业,人才是公关公司最具价值的资产。中国公关产业的发展只有短短十余年,虽然市场总量日益增长,但与成熟市场相较,中国公关从业人员普遍年轻,缺乏专业知识和服务经验,因而,业内对优秀人才的争夺日 Public relations is the intellectual services industry, talent is the PR company’s most valuable asset. The development of China’s public relations industry is only a short period of more than ten years. Although the total market is growing day by day, compared with mature markets, PR professionals in China are generally young and lack professional knowledge and service experience. Therefore, the industry’s competition for talents