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项目文化建设是建筑施工企业的软实力。加强工程项目文化建设,不仅仅是企业推进文化建设、提升品牌形象的需要,更是企业提高项目管理水平、打好施工生产攻坚战的,从而增加核心竞争力、实现企业发展战略的需要。本文从当前项目文化建设方面存在的误区入手,对如何加强项目文化建设提出了一些对策,旨在提升项目文化建设水平。
Project construction is the soft power of construction enterprises. To strengthen the cultural construction of construction projects is not only the need of enterprises to promote cultural construction and enhance their brand image, but also the need of enterprises to improve their project management level, lay a solid foundation for their construction and production operations and thus increase their core competitiveness and realize their development strategies. This article starts with the misunderstandings in the current project culture construction and puts forward some countermeasures on how to strengthen the project culture construction in order to improve the project culture construction level.