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目前,中国的人均 GDP 仍旧比较低.消费层次依然多元化.即使在上海这样的国际型大城市里大众型的商厦依然是顾客的最爱。而商家惯用的揽客招数基本可分为四种:会员积分.常年折扣、免费接送、送券抽奖。在商家对这些招数愈用愈熟稔、商家之间的竞争愈来愈短兵相接的时候,国产鞋类品牌在其中处于怎样的境况成为我们关心的问题。继8月份对北京市场的调查后.本刊采编人员于今年9月份又对上海市场进行了调查.其中包括恒隆广场.梅龙镇伊势丹.美美百货等一类高档商场.百联世茂、久光百货、新世界百货.第一百货、百盛购物中心、太平洋百货、巴黎春天等二类中高档商场.上海乐购超市.上海易初莲花超市.麦得龙超市.上海联华超市等外资为主的卖场。主要探查国产鞋类品牌在上海这几类市场中所处的地位及生存状况。
At present, the per capita GDP in China is still relatively low, and the level of consumption is still diversified, even in the large international cities such as Shanghai, the mass-type commercial buildings are still the customers’ favorite. Merchants often used Showmanship tricks can be divided into four basic categories: membership points. Perennial discounts, free shuttle, send tickets draw. In the business of these tricks more and more familiar with the competition between businesses more and more short-term match when the domestic footwear brand in which the situation is what we care about. Following the August survey of the Beijing market, our editorial staff surveyed the Shanghai market in September this year, including a series of upscale shopping malls such as Hang Lung Plaza, Meron Town, Isetan, and the United States Department Stores. Department Store, New World Department Store. The first department store, Parkson Shopping Center, Pacific Department Store, Paris spring in two high-end shopping malls. Shanghai Tesco supermarket. Shanghai Lotus supermarket early. Macron supermarket. Shanghai Lianhua supermarkets and other foreign-based Store. Mainly to explore domestic footwear brands in Shanghai these types of markets in the status and living conditions.