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近年来,随着社会主义市场经济体制的不断发展和完善,电视产业化、集团企业化的进程明显加快,使原本处于我国电视媒体最薄弱、最基层的县级广播电视台面临着空前的危机和挑战。面对如此严峻的形势,县级台要想生存下来、发展得更好,就必须牢牢抓住对农村宣传这个主线,必须在做活、做精节目上狠下功夫,提高农民科学文化知识水平,丰富农民文娱生活,反映农民兄弟心声,促进农村经济发展、社会稳定和谐。
In recent years, along with the continuous development and improvement of the socialist market economic system, the industrialization of television and the process of enterprise groupization have accelerated noticeably. As a result, the county-level radio and television stations that were originally the weakest and most basic level in China’s television media are facing an unprecedented crisis. challenge. Faced with such a grim situation, in order to survive and develop better, county-level units must firmly grasp the main line of propaganda on the countryside. They must make great efforts to improve their level of scientific and cultural knowledge , Enrich the cultural life of peasants, reflect the aspirations of peasant brothers, promote rural economic development, and maintain social harmony and harmony.