从技术视角看,大众传播领域不断发展,传统信息传播方式已经发生改变,新媒体传播方式快速抢占市场份额,互动成为数字出版产业快速发展的基础;数字技术在出版领域的应用越来越广泛,内容的编辑、制作、印刷复制、发行、传播和消费都与技术进步紧密相关。 From a technical perspective, the field of mass media has been developing continuously, the traditional modes of information transmission have changed, the way of new media communication has quickly taken up market share, and interaction has become the basis for the rapid development of the digital publishing industry. The application of digital technologies in publishing is becoming more and more widespread, Content editing, production, print copy, distribution, dissemination and consumption are closely related to technological progress.