在信息量巨大,生活节奏越来越快的今天,思维过度开放、审美标准混乱、视觉疲劳麻木等因素困扰着包装设计工作者,单一的图片、文字和色彩也让消费者疲于关注这些包装设计趋同的商品。动画元素因其鲜明的特点,独特的表现力和浓厚的文化性为包装设计赋予了新的思路,不仅让包装设计的题材更多,内容更广,更重要的是能够吸引消费者 In a huge amount of information and fast pace of life today, factors such as over-thinking, confusion in aesthetic standards, visual fatigue and nuisance plague packaging designers. The single pictures, texts and colors also make consumers tired of paying attention to these packages Design convergence of goods. Because of its distinctive features, unique expression and strong culture, animation elements give new ideas to packaging design, which not only makes the theme of packaging design more and more extensively, but more importantly, it can attract consumers