《新理财》:可否谈论下这本书创作的源起?对于电商烧钱,您如何看待?黄若:从我在零售电商行业遇到的问题来看,各家在拼规模、烧钱买用户,但不懂得维持。这个行业的平均购买转化率在1.5%~3%之间,所有的电商都在着力增长自己的访问量和访客群,即UV(Unique Visitor)。但这个也可以通过提高购买转化率的方式 “New Money Management”: Could you talk about the origins of this book creation? What do you think of E-Burn? Huang Ruo: From the problems I encountered in the retail e-commerce industry, Money to buy users, but do not know how to maintain. The average purchase conversion rate in this industry is between 1.5% and 3%. All the e-commerce providers are trying hard to increase their traffic and visitor base, that is, Unique Visitor (UV). But this can also be done by increasing the conversion rate