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“互联网思维”的实质是信息技术发展带来的信息传播和反馈效能急剧加速,以及个体人在信息传播中的重要性大幅提升。博物馆是一种综合媒介,在信息交流虚拟化的互联网时代,移动终端技术的快速发展推动了融入式泛众传播的普及。博物馆观众参与到博物馆信息传播过程中,成为信息的加工者、制造者和传播者。在“互联网思维”下,未来博物馆应该考虑博物馆外广大人群的信息需求和参与方式,重视“体验感”的塑造,并且博物馆将多元化发展,面向小众的展示将趋于活跃,更要关心互联网的虚拟流量。但在互联网语境下博物馆更应该回归简洁,追求极致。
The essence of “Internet thinking” is the drastic acceleration of the effectiveness of information dissemination and feedback brought by the development of information technology and the significant increase of the importance of individuals in the dissemination of information. Museum is a kind of integrated media. In the era of internet virtualized by information exchange, the rapid development of mobile terminal technology has promoted the popularization of integrated pan-media. Museum audiences participate in the dissemination of museum information and become processors, fabricators and disseminators of information. Under “Internet Thinking,” in the future, museums should consider the information needs and methods of participation of the general public outside the museum, attach importance to the creation of a “sense of experience,” and the museum will diversify and the display for minority audiences will become more active , But also concerned about the Internet’s virtual traffic. But in the Internet context museum should return to simple, the pursuit of the ultimate.