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家用电器行业是我国最早开始市场化进程的行业之一,家电业“白热化”的商战使我们相信这个行业已经具备了与世界“列强”比肩的实力。然而。近年来土洋品牌在市场份额和市场结构上的微妙变化,让我们不得不揣度一下,中国进入WTO后,家电业是否会面对更多的变数?是否经得起一场更为激烈的、甚至对某些品牌而言游戏规则还很陌生的竞争?
The household appliances industry is one of the earliest industries in China to begin the process of marketization. The “white-hot” business warfare of the home appliance industry has led us to believe that this industry already has the strength to compete with the world’s “powers”. however. In recent years, the subtle changes in the market share and market structure of the Tuyang brand have caused us to wonder if China’s home appliance industry will face more variables after China’s entry into the WTO, whether it can withstand a more intense, Even for some brands, the game rules are still unfamiliar competition?