所谓顾客满意战略,其核心思想是,企业的全部经营活动都要从满足顾客的需要出发,以提供满足顾客需要的产品或服务为企业的责任和义务,以满足顾客需要,使顾客满意为企业的经营目的。在美国,从汽车业到银行、旅游等服务性行业,都已开始发布顾客满意度排行榜。在日本,据经济报业集团最新研究显示,“提供顾客满意的产品和服务”已成了未来年代日本企业最大的优先 The core idea of ​​the so-called customer satisfaction strategy is that all business activities of the company must proceed from satisfying the needs of customers, and provide products or services that meet customer needs as the company’s responsibilities and obligations to meet customer needs and make customer satisfaction a corporate The business purpose. In the United States, from the automotive industry to banking, tourism and other service industries have begun to publish customer satisfaction rankings. In Japan, according to the latest study by the Economic Newspaper Group, “providing customer satisfaction with products and services” has become the largest priority for Japanese companies in the coming years.