天京公司是一家啤酒生产企业,两年前开始了在全国某些区域市场的扩张,扩张的主要方式就是并购。经过两年的努力,公司在各地成功地收购了7家地方啤酒企业。但随之而来并购后的整合问题却着实让公司管理层伤透脑筋。对于公司的营销老总来说,眼下他最关心的就是如何实现这么多家分厂在营销系统方面的整合。这么多的企业,虽然在名义上已经成了天京公司的一部分,但实际的运作基本上还是各行其是,以至于市场上出现了很多问题,原来设想的要通过 Tianjing Brewery is a beer manufacturer. Two years ago it started its expansion in certain regions of the country. The main way to expand is through mergers and acquisitions. After two years of hard work, the company successfully acquired seven local breweries across the country. However, the merger after the merger has really made the company management headache. For the company's marketing boss, now he is most concerned about how to achieve so many plants in the marketing system integration. Although so many businesses, nominally part of SkyTeam, actually operate at their own expense, so much so that there are many problems on the market that were originally envisioned