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中国动画从万氏三兄弟在1925年绘制成功中国第一部动画片《舒振东华文打字机》开始,到2012年1月12日上映的《喜羊羊与灰太狼之开心闯龙年》,再到最新的《大闹天宫3D》。我们一直在借鉴外国的优秀动画电影,研究动画技术,我国的动画在技艺与风格方面有了很大的发展,但是中国动画电影至今还没有一套完整的商业运作体系。要让中国动画走的更远就要找到一条适合中国具体情况的商业化路线。
Chinese animation from Wanshi three brothers in 1925 successfully plot China’s first cartoon “Shu Zhendong Chinese typewriter” to the January 12, 2012 release of “Pleasant Goat and Big Big Wolf Happy Year”, and then the latest “Havoc in Heaven 3D.” We have been learning from outstanding foreign animated films and studying animation technology. Our animation has greatly developed in terms of skills and style. However, there is still no complete commercial operation system for Chinese animation films. To make Chinese animation go further, we must find a commercialization line that suits China’s specific conditions.