新媒体在发展中吸引了传统电视受众,传统电视媒体如何应对挑战,是电视台经营者现阶段要探索的问题。本文分析了新媒体的表现形式及其对传统媒体的挑战,明确传统媒体的优势与劣势,探析电视台应对冲击谋取发展的路径选择。 The new media has attracted traditional television audiences in its development. How the traditional television media deal with the challenges is the issue to be explored by the operators of television stations at this stage. This article analyzes the manifestations of new media and their challenges to traditional media, clarifies the advantages and disadvantages of traditional media, and probes into the options of television stations for responding to shocks for development.