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2004年,海尔的全球营业额达到1016亿人民币,折合成美元,以2亿美元的差距和财富500强失之交臂,正当国人期待海尔在2005年铁定进入的时候,海尔仅仅交出了一张略微增长的答卷,而且国内市场销售额绝对下降,利润大幅度滑坡。其实,不只是海尔,2004年以后,改革开放之后在中国市场上各个行业成长起来的领先企业,似乎一下陷入了“拔剑四顾心茫然”的迷茫之中,海尔、联想、TCL等“先锋企业”固然陷入徘徊,大部分行业则深陷价格战,除了简单的残酷互殴没有更好的办法。
In 2004, Haier’s global turnover reached 101.6 billion yuan, equivalent to the United States dollar, with 200 million US dollars gap and missed the Fortune 500, just as people look forward to Haier iron entry in 2005, when Haier only hand over a slight increase Of the respondents, and the absolute decline in domestic sales, profits substantially decline. In fact, not only Haier, after 2004, after the reform and opening up in the Chinese market, the growth of all sectors of the leading companies seem to be caught in the “pull sword four careless” confused among Haier, Lenovo, TCL, etc. “Vanguard”, of course, fell into hover and most industries are deeply involved in price wars. There is no better alternative to simple brutal beatings.