这是我院 2 0 0 0级文秘大专班一次讨论课的案例评析。课前由教师提示公关活动的原则、目的、格式 ,学生按照“独立创意 ,精心设计 ,周密安排 ,科学管理”的要求 ,制定一份公关活动方案 ,在课堂上展示、讨论 ,最后由教师给予评析 ,以锻炼和提高学生的操作能力 ,达到“学以致用”的目的。该方案由何施亮同学策划 ,任课教师谭玉兰作评析。 This is a case analysis of a discussion class of 200 class secretarial college class in our college. The principle, purpose and format of public relations activities prompted by the teacher before class, the students formulate a program of public relations activities in accordance with the requirements of “independent creativity, meticulous design, careful arrangement and scientific management”, display and discuss in class, and finally give them Evaluation, in order to exercise and improve students’ ability to operate, to achieve the purpose of “learning to apply.” The program by Shi Shiliang students planning, classroom teacher Tan Yulan for comment.