随着国民经济的不断增长,市场竞争也越来越激烈,而如何增加企业的经济效益,提高企业的竞争力,促进企业的长远发展,就成为每个企业关注的重点问题。而作为提高企业经济效益的主要途径之一,加强财务管理不仅可以有效地提高企业经济效益,而且还能够促进企业的可持续发展。本文主要介绍了企业财务管理的职能与原则,分析了我国企业财务管理中存在的问题,并提出了相关的优化对策,希望能够有效提高企业的财务管理水平,提高企业的经济效益,使得企业能够在激烈的市场竞争中占有一席之地。 With the constant growth of the national economy and increasingly fierce market competition, how to increase the economic benefits of enterprises, increase the competitiveness of enterprises and promote the long-term development of enterprises have become the focus of every enterprise’s attention. As one of the main ways to improve the economic efficiency of enterprises, strengthening financial management can not only effectively improve the economic efficiency of enterprises, but also promote the sustainable development of enterprises. This article mainly introduces the function and principle of the enterprise financial management, analyzes the existing problems in the enterprise financial management in our country, and puts forward the related optimization measures, hoping to effectively improve the enterprise’s financial management level and enhance the enterprise’s economic benefit, In the fierce competition in the market place.