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诚如书名一样,这是一本可以慢慢品味“智慧”的书籍,在书中我们可以真正领略世界顶尖广告人敏捷出众的才思,深入了解世界十大广告公司的经营哲学、组织结构和管理理念。作为一个现代人,我们离不开广告,常常是受着广告的驱使,自觉不自觉地在购物消费。另一方面,我们又在不断地发牢骚,对电视上那些庸俗缺乏创意但又对你的眼球进行一次次不知疲倦轰击的广告心怀愤愤却徒叹奈何。那么,不妨来捧起这本书,让我们沐浴一下广告先哲的才情和智慧。世界十大广告公司,每个公司都有一位享誊全球的创始人,都有一个动人的故事,都有一批传世的经典之作,都有其独特的文化和出众的创意策略。本书不是简单地对十大公司的创始、成长进行描述,而是从一个横断面对十大公司的共有特性和差异进行理性的思考和比较,从公司文化、管理、培训、策
Just like the title of a book, this is a book that can slowly taste “Wisdom ”, in the book we can really enjoy the world’s top advertisers superior talent, insight into the world’s top ten advertising company’s business philosophy, organization Structure and management concept. As a modern person, we can not live without advertising, often driven by advertisements, consciously or unconsciously spending money on shopping. On the other hand, we are constantly whining and resentful about the ads on TV that lack vulgar vulgarity on TV, but weary in your eyes again and again. Well, may wish to take this book, let us bathe the talent and wisdom of advertising sage. The world’s top ten advertising agencies, each company has a world-renowned founder, has a moving story, there are a group of handed down classics, have their own unique culture and superior creative strategy. This book is not a simple description of the founding and growth of the top ten companies, but from a cross-sectional rational thinking and comparison of the common characteristics and differences of the top ten companies, from the corporate culture, management, training, policy