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在第九章中我们谈到过心智缺乏安全感这个事实。任何能帮助人们克服他们的不安全感的策略都是好策略。市场传统能让你的产品脱颖而出。这是一个强有力的区隔概念,因为拥有悠久历史看起来有一个自然的心理上的重要性:能让人们在作选择时有安全感。我们开始研究这种状况的原因,我们认为一个公司长期存在表明它知道在干什么。人们认为这些公司肯定做对了。在中国和日本,老人最受尊敬,但我们国家和他们不同,我们的文化倾向于
In Chapter 9 we talked about the fact that mind is insecure. Any strategy that helps people overcome their insecurities is a good strategy. Market tradition can make your product stand out. This is a strong concept of compartmentalization, because having a long history seems to have a natural psychological importance: to make people feel secure when making choices. We started to study the reasons for this situation, and we think that the long-term existence of a company shows that it knows what it is doing. People think these companies are definitely right. In China and Japan, the elderly are most respected, but our country is different from them. Our culture tends to