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随着WTO的到来,中国经济迎来了新的发展契机,市场也将进一步放开。未来的市场状况会怎样?机遇和挑战何在?企业如何应对?在2O01年12月5日至6日由marcusevans公司独家组织的,在上海召开的中国食品饮料业高峰论坛上,与会各企业代表畅所欲言,纷纷提出自己的看法和应对策略。他们一致认为:未来的食品饮料市场是快速变化发展的,新的经济契机会带来市场的更为迅速和激烈的分化整合。企业必须及时的适应这种变化和整合,采取相应的品牌的、营销的以及广告传媒的等策略来应对。
With the advent of the WTO, the Chinese economy has ushered in a new opportunity for development and the market will be further liberalized. What will happen to the market in the future? What are the opportunities and challenges? How will companies respond? The representatives of the companies participating in the China Food & Beverage Industry Summit held in Shanghai from December 5 to 6, 2010, were exclusively organized by Marcusevans. , They put forward their own views and coping strategies. They all agreed that the food and beverage market in the future is rapidly changing and developing, and new economic opportunities will bring about more rapid and fierce differentiation and integration of the market. Companies must adapt to this change and integration in a timely manner and adopt appropriate branding, marketing, and advertising media strategies.