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现代商业活动是一项十分复杂的经济活动,每一个商业企业确定什么样的经营方针,作为企业实现经营目标的指导原则,直接关系到企业能不能发挥内部动力,适应外部环境,求得企业生存。零售商业企业为什么要以消费者为中心确定企业的经营方针呢? 首先,它是由零售商业自身特点所决定的。零售商业企业是向最终消费者出售商品,直接为消费者服务的前哨阵地。它的售卖活动,是以消费者的购买作为经营条件。对零售商业企业来说,如果没有消费者,也就没有市场,企业也就失去了生命力。
Modern commercial activities are a very complex economic activity. Each business enterprise determines what kind of business principles it will use as a guideline for the company to achieve its business objectives. It is directly related to whether the company can exert its internal motivation to adapt to the external environment and achieve business survival. . Why should retail business enterprises determine the company’s business policy centered on consumers? First, it is determined by the characteristics of the retail business itself. Retail commercial enterprises are outposts that sell goods to end consumers and serve consumers directly. Its sales activities are based on consumer purchases as operating conditions. For a retail business enterprise, if there is no consumer, there will be no market and the company will lose its vitality.