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从经济学角度讲信誉是无形资产,从社会伦理学角度讲信誉是道德资源;信誉是资本价值中的核心成本,核心成本决定资本价值的增值能力和追求利润的能力。信誉作为道德资源是为生产力服务的生产关系;信誉作为生产和经营的一种要素,在市场中实行优化配置,优化配置引发信誉竞争,企业能否取胜不仅取决于物质要素更取决于信誉要素;信誉是连动经济发展和道德建设两个轮子的一条纽带。启动这条纽带,能“带动”两个轮子同时转动。
Credibility is an intangible asset from an economic perspective. Credibility is a moral resource from the perspective of social ethics. Credibility is the core cost of capital. Core cost determines the value-added ability of capital and the ability to pursue profit. Reputation as a moral resource is the production relation that serves for productive forces. As an element of production and management, reputation is implemented optimally in the market and optimal allocation leads to credit competition. Whether an enterprise can win depends not only on the material elements but also on the elements of credit; Credibility is the link between the two wheels of economic development and moral construction. Start the link, can “drive” two wheels at the same time.