伴随经济与科技高速发展,新兴媒体日益涌现,电视早已不再是人们获得信息、娱乐生活的唯一渠道。电视如何在众多新兴媒体的夹击中谋求生存与发展,成为刻不容缓的问题。电视包装是媒体品牌建设的重要一环,不仅要美观大气,还要有独特的个性,能充分展现频道的特色。 With the rapid development of economy and science and technology, new media are emerging day by day. Television is no longer the only channel through which people can obtain information and entertain their lives. How to seek survival and development in the attack of many new media has become a pressing issue. Television packaging is an important part of the media brand building, not only beautiful atmosphere, but also has a unique personality, can fully show the characteristics of the channel.