◆整合顾客资源经营着“星期8”餐厅的伍先生,利用自己的顾客资源和行业内资源与不同行业开展合作,来提高餐厅的知名度,带旺餐厅的生意。在“星期8”的优惠券上,印有一家叫“北电”的企业的冠名赞助。目前,伍先生和一家拥有3000名会员的健身中心也在洽谈合作事宜,计划将餐厅的优惠券发放到每个会员手中,一来可以作为健身中心会员的福利,二来可以 ◆ Integrating Customer Resources Mr. Ng, who runs Mr. Zhou’s restaurant, uses his own customer resources and industry resources to cooperate with different industries to increase the popularity of restaurants and bring business to Wang Restaurant. On the coupon of “8/8”, there is a title sponsorship for a company named “Nortel.” At present, Mr. Wu and a 3,000-member fitness center are also negotiating on cooperation issues. They plan to distribute the restaurant coupons to each member’s hands, and they can be used as benefits for members of the fitness center.