文章通过对高校体育文化内涵与文化建设措施的分析,总结了体育文化在高校学生发展的促进作用,认为高校体育文化建设是提高学生身心素质的主要手段,也是高校教育发展的重要途径之一。 By analyzing the connotation and cultural construction measures of college sports culture, the article summarizes the promotion effect of sports culture on the development of college students. It holds that the construction of college sports culture is the main means to improve the physical and mental health of college students and is also one of the important ways to develop college education.