收视率可以说是电视的生命线,属于评价栏目、节目以及频道水平的关键标准。当前背景下,电视台和节目数量越来越多,并且电视还面临着网络视频以及电影等媒体形式的挑战。在商业活动中,消费者是上帝,而观众则是电视台的上帝。只有全面考虑观众的需求,才能制作出具有竞争力的电视节目,本文探讨了观众需求视野下的电视编辑基本素养。 Ratings can be said that the lifeline of television, belonging to the evaluation section, program and channel level key criteria. In the current context, the number of television stations and programs is increasing, and television also faces challenges in the form of media such as online video and movies. In business, consumers are God, and viewers are the God of television. Only by fully considering the needs of the audience can we produce competitive TV programs. This article explores the basic literacy of TV editors from the perspective of audience needs.