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最新公布的《世界奢侈品协会2010～2011年度官方报告》显示,中国奢侈品消费者呈现出“低龄化”特征:73%的中国奢侈品消费者不满45岁,45%的奢侈品消费者年龄在18岁至34岁之间。在消费心态上,很大一部分消费者处在显示身份的“炫耀消费”状态。
The latest “World Luxury Association 2010-11 Annual Official Report” shows that Chinese luxury consumers have a “younger age” feature: 73% of Chinese luxury consumers are under the age of 45 and 45% of luxury goods are consumed The person is between 18 and 34 years old. In the consumer mentality, a large part of consumers are in the status of “show off consumption”.