“用户”特征是价格敏感,情感不敏感,而“玩家”特征是情感敏感,价格不敏感。互联网的商业世界似乎越来越让人看不清楚了。一款充电网络(基础建设)远未完善,甚至还存有一些安全隐患的特斯拉电动车,竟然一夜之间红遍全球!一款由非专业人士主导打造,在技术上并无过人之处,在售价上却远高于同类产品的锤子手机,竟然赢得了成千上万的粉丝!当这样的事例屡屡冲击人们的眼球后,我们必须接受这样的现实:消费者绝非脑残无知,而是消费意识发生了颠覆性的变化。商业世界曾经是由工具思维主宰的。人们选择 “User ” feature is price sensitive, emotionally insensitive, and “player ” features are emotionally sensitive and price insensitive. The business world of the Internet seems more and more obscure. A charging network (infrastructure) is far from perfect, there are even some potential safety hazards Tesla electric cars, even overnight popular in the world! A non-professional-led construction, technically no exception Where the price is much higher than similar products on the hammer cell phone, even won thousands of fans! When such examples repeatedly impact people’s attention, we must accept the fact that consumers are not brain-based Ignorance, but the consumer consciousness has undergone subversive changes. The business world was once dominated by instrumentalism. People choose