加拿大广告业为提高声誉和社会地位,非常注重行业自律。对于广告业在某一时期出现的问题,往往都是在政府还未采取立法措施之前,行业组织已出台自律措施。或者在得悉政府将就有关广告采取立法措施时,采取各种方法游说政府相信行业自律的能力。从政府角度来讲,政府为提高工作效率,降低政府 Canadian advertising industry to enhance its reputation and social status, attaches great importance to industry self-regulation. As for the problems appearing in the advertising industry in a certain period, trade organizations often introduce self-regulatory measures before the government takes legislative measures. Or when it comes to learning that the government will take legislative measures on the advertisements concerned, it will adopt various methods to lobby the government for its ability to believe in industry self-regulation. From the government’s point of view, the government reduces the government in order to improve work efficiency