在提倡文化产业化中,有些人存在一种认识误区,即把文化产业化与文化商业化混淆起来了。前者要求运用市场机制,把文化事业做大做强,达到繁荣与弘扬文化的效果;后者只顾把文化推向市场,使文化被商业侵蚀和架空,导致文化被异化。当前,这种把推行文化产业化变成单纯追逐文化商业化的倾向,大有扩展蔓延之势,有必要引起关注与警惕。现在不少文化活动,以商业形式运作,并在市场中获取合理的回报。这种文化与商业的结缘,是市场经济发展的产物,也是商品流通发挥出促进生产包括文化发展反作用的一种表现。 In promoting the industrialization of culture, some people have a misunderstanding that they confuse cultural industrialization with cultural commercialization. The former requires the use of market mechanisms to make cultural undertakings bigger and stronger and achieve the effect of prosperity and promotion of culture. The latter only focuses on bringing culture to the market, causing the culture to be eroded and over-exposed by commerce, causing the culture to be alienated. At present, this trend of turning the promotion of cultural industrialization into a mere pursuit of cultural commercialization has greatly expanded the trend of spreading. It is necessary to arouse concern and vigilance. Many cultural activities are now running commercially and gain a reasonable return on the market. The connection between this culture and commerce is a product of the development of market economy and a manifestation of the circulation of commodities that gives play to the adverse effects of promoting production, including cultural development.