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当今世界,全球经济一体化、市场国际化日益加强,品牌,已成为国家和城市国际竞争力的重要体现,被赋予了前所未有的战略高度。高档品消费在全球呈上升趋势,遍布世界每个国家,随着中国经济的发展,中国的高档品消费市场也逐渐进入世界顶级品牌的视野,富有吸引力的中国巨大市场导致了全球顶级高档品牌的争相涌入。根据中国品牌战略协会研究和法国巴黎百富勤的报告指出,中国高档消费群已达总人口的13％,已进入高档品消费初期。全球四
In today's world, the integration of the global economy and the internationalization of the market are increasingly strengthened. The brand has become an important embodiment of the international competitiveness of the country and the city and has been given an unprecedented strategic height. The consumption of high-grade goods is on the rise globally and spreads in every country in the world. With the development of China’s economy, the high-end consumer market in China has gradually entered the world’s top brands. The attractive China’s huge market has led to the world’s top luxury brands. The influx of competition. According to a study by the China Brand Strategy Association and a report by Peregrine of Paris, France, China’s high-end consumer groups have reached 13% of the total population and have entered the early stage of high-end product consumption. Global Four