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瑞典《地铁》报瞄准全球地铁乘客在瑞典、匈牙利、捷克及荷兰等国非常受通勤者欢迎的多版本免费报纸《地铁》正在筹划进军美洲市场.该报的母公司——瑞典现代时代集团(MTG)宣布了这一设想。《地铁》报于1995年2月在斯德哥尔摩创刊,在地铁站免费发放。该报刊载国内国际体育比赛结果、娱乐节目以及电视节目等简要新闻,这一免费报很受通勤者的喜爱,一年之内就出现了赢利。在斯德哥尔摩获得成功后,MTG 在瑞典西海岸城市古腾堡也推出了《地铁》。此后,《地铁》报相继在匈牙利、捷克、荷兰、芬兰等地出版。此次 MTG 宣布有意拓展美洲市场,其计
Metro in the World Aimed at Global Subway Passengers Multi-version of the free-standing newspaper, Metro, which is very popular with commuters in Sweden, Hungary, the Czech Republic and the Netherlands, is planning to enter the Americas. The newspaper’s parent company, MTG) announced this idea. The Metro newspaper was started in Stockholm in February 1995 and was distributed free of charge at the subway station. The newspaper contains briefings on the results of domestic and international sports competitions, entertainment shows and television shows. The free newspaper is very popular with commuters and has made profits within a year. After the success of Stockholm, MTG also launched Metro in Gutenberg, Sweden’s west coast city. Since then, the “Metro” newspaper have been published in Hungary, the Czech Republic, the Netherlands, Finland and other places. The MTG announced its intention to expand the Americas market, its plan