职业教育是我国教育体系当中不可或缺的一个方面,随着市场经济的发展,越来越多的企业需要专业化的职业技术人才。而提高职业教育人才的素质,不仅需要在学院硬件设施上有所提高,更是要注重软实力的提升,尤其是在校园文化建设方面。笔者旨在对高职教育就业导向这一核心理念理解的基础上,探讨高职院校校园文化建设之实践。 Vocational education is an indispensable aspect of our education system. With the development of market economy, more and more enterprises need specialized professional and technical personnel. And to improve the quality of vocational education personnel, not only in the college hardware facilities need to be improved, it is necessary to focus on improving the soft power, especially in the construction of campus culture. Based on the understanding of the core concept of employment orientation in higher vocational education, the author attempts to discuss the practice of campus culture construction in higher vocational colleges.