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按照德国管理大师赫尔曼·西蒙的说法,所谓“隐形冠军”就是虽名不见经传、行不见媒体,但却在各自领域里占有极高市场份额的企业。它们并不倾慕大企业的荣耀,却自得于自己的“小而强”;它们并不把“小而强”当作日后“大”的权宜准备,而把它作为使自己更“强”的必要前提,当做自己的生存价值观。归根结底,“隐形冠军”是各自领域的真正强者。本期案例中,专注于自己领域的研祥智能和岩浆数码有相当强的竞争力,而试图以超常规手法变明星的家世界却落败。一个个“明星”的陨落和大量成功的“隐形冠军”,是否意味着又多了一种成长战略的全新抉择?
According to the German management guru Herman Simon, the so-called “hidden champion” is an unknown but unknown, but occupies a very high market share in their respective fields of business. They do not admire the glory of large enterprises, but enjoy their own “small but strong”; they do not regard “small but strong” as their future “big” expediency and regard it as being “stronger” Necessary premises, as their own survival values. After all, “Invisible Champion” is really strong in their field. In this installment, EVOC Smart and Magma Digital, which are focused on their field, are quite competitive and the home world trying to turn starlight by unconventional tactics has failed. The fall of a “star” and a large number of successful “invisible champion” means more than a new choice of growth strategy?