长期战略计划毫无用处,除非你的竞争对手的计划也由你制定。但是很多 CEO 认为如果公司想要实现它的使命,复杂的长期计划很关键。如果莎士比亚活过来当 CEO,他会怒而杀死他的公司的长期计划员和他们的律师,他也会有充足的弹药。长期计划没让施乐成为办公自动化的一员,长期计划也没能阻止通用汽车在过去20年里失去它15%的汽车市场份额。 Long-term strategic plans are useless unless your competitors’ plans are also set by you. But many CEOs believe that complex long-term planning is critical if the company wants to achieve its mission. If Shakespeare survives as CEO, he will anger and kill his company’s long-term planners and their lawyers, he will also have sufficient ammunition. The long-term plan did not make Xerox a member of office automation, and the long-term plan did not stop GM from losing its 15% share of the car market over the past 20 years.