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随着我国传媒行业日新月异的发展,涌现出越来越多的电视节目,与之相匹配的节目主持人的队伍也日渐庞大。对于一个节目来说,主持人就是节目的窗口,观众直接面对的就是主持人,主持人在一个节目中起到了非常关键的作用,所以主持人的品牌形象对整个节目的影响是至关重要的。在我国,电视节目主持这一职业出现的时间并不长,因此,他还或多或少地存在着一些问题,随着全球化的逐步发展,一些国外的节目逐渐引入国内,现在的网络技术如此发达,观众们对国外主持人的期许逐渐转移到国内,这就要求节目主持人必须全面提高自身的综合素质,满足广大观众的认同和期待。由于各类综艺娱乐节目的市场定位不一样,导致其对主持人的要求也不同。
With the rapid development of the media industry in our country, more and more television programs emerge, and the number of match presenters is also growing. For a program, the host is the program window, the audience is directly facing the host, the host in a program played a very crucial role, so the host brand image of the entire program is crucial of. In our country, there is not a long time for the television program host to occupy this profession, therefore, he still has some problems more or less. With the gradual development of globalization, some foreign programs gradually introduce domestic and current network technologies So developed, the audience’s expectations of foreign hosts gradually transferred to the country, which requires the presenters must fully improve their overall quality to meet the majority of the audience’s approval and expectations. Due to the variety of entertainment entertainment market positioning is not the same, leading to the requirements of the host is also different.